o Defined central Social Media Strategy o Managed operations of central social media accounts such as facebook.com/mercedesbenz. Increased Facebook fanbase by 203% to 7,5 million o Initiated and managed official accounts on Google+, Twitter, Instagram and Pinterest for Mercedes-Benz passenger cars o Initiated and implemented Facebook live streams of international car launches at Shanghai, Frankfurt, Detroit and Geneva motor show o Consulted international sales organization regarding local social media activities o Implemented crisis communication process o Installed reporting and monitoring system o Managed media campaigns o Managed external agencies o Managed social media budget and procurement of required services o Selected and managed intern and master student
o Project manager for Mercedes-Benz press conferences for international car launches at major Auto Shows across EU, Asia, USA o Organized exclusive press trips (10-100 guests) in EU, Asia, USA o Managed all relevant elements of the press conference such as customized building, technical planning, creative show design, TV, running and guest management. Ensured premium brand appeal throughout all event components o Managed external agencies and technical consultants o Managed event budget and procurement of required services
> Full-time associate working at Daimler AG headquarter in Stuttgart (Germany) > Business Ethics definition & implementation > Internal communication > Development of supporting IT applications
> 3-yr traineeship while studying > 6 full-time internships in the fields of Communications, Sales, Controlling & Logistics > Stuttgart, Berlin, Gaggenau, Costa Rica > internships lasted about 3 months each (19 months in total)
o Manage social media platform operations for Swarovski Consumer Brand (publish international and local content, drive engagement and manage communities). These platforms include Facebook, Youtube, Twitter, Google+, Instagram and Pinterest. o Increased Swarovski's social media footprint across platforms by 188% to 2'769'285 Mio fans/follower between July and December 2012 o Developed and implemented social media content strategy including blogger concept o Developed and implemented platform strategies for pinterest.com/swarovski and Instagram.com/official_swarovski o Managed overhaul of youtube.com/swarovski into custom brand channel with custom gadget o Manage media campaigns o Select and manage interns
Master in Fashion, Experience & Design Mngmt
Diplom-Betriebswirt (BA), BA hons.
Love to travel, explore and shop :)
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